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Google ppc campaigns4/21/2023 ![]() In a sense, they make marketing more effective and draw in more business for your company. search term reports - SQRs or STRs for short) are a great way to find new advertising opportunities and refine keyword lists for ad campaigns. Going through rows and rows of search terms and trying to build a coherent narrative out of it and present it in report form can be exhausting, leaving you with less energy for other tasks. ![]() In fact, according to Databox’s State of business reporting, more than 75% of companies spend three hours or more in making reports – per month. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports than doing other work.
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